Later in , Bella and Harry closed their store to join their son in his venture. The original board consisted of only the three family members and longtime friend Jim Waldron, who served as Senior Vice President. Bella Wexner served as secretary until her death in , Harry as chairman he served until his death in , and Leslie, CEO from inception, who later succeeded his father as the chairman.
The s started a string of acquisitions. Also in , Lane Bryant stores were purchased. L Brands purchased Canadian lingerie company La Senza in , but by the market was so saturated — in part due to competition from other L Brands companies, like Victoria's Secret — that it closed two-thirds of the stores.
In , L Brands sold off the company to the private-equity firm Regent. For you. World globe An icon of the world globe, indicating different international options.
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Log out. US Markets Loading H M S In the news. Bethany Biron. L Brands once dominated the American mall. We took a closer look at how the rise and fall of L Brands mirrors the death of the American mall. Visit Business Insider's homepage for more stories. The Limited. Express Men. Your Money. Personal Finance.
Your Practice. Popular Courses. Dividend Stocks Guide to Dividend Investing. Stocks Dividend Stocks. Table of Contents Expand. Victoria's Secret. Former Brands Under L Brands. Other Brands. Key Takeaways L Brands was a global specialty retail holding company that specializes in women's apparel and beauty products. Article Sources. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts.
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Investopedia does not include all offers available in the marketplace. Related Articles. Top Stocks Top Stocks for November Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. In , the company's global net sales amounted to approximately Victoria's Secret is the biggest brand within this company's portfolio.
Victoria's Secret markets products such as bras, panties, clothing, accessories, fragrances, lotions, cosmetics, swimwear, and athletic attire. They market their products through two segments: Victoria's Secret stores and Victoria's Secret Direct web and catalogue which sells to customers in over countries.
As of , there were over 1, Victoria's Secret stores operating in the United States, 38 locations throughout Canada as well as 26 stores in the United Kingdom and Ireland. Before international development, Limited Brands has placed it's main focus on growth in their domestic market of the United States.
L Brands goal is for Victoria's Secret to blossom into a multi-billion dollar brand, but the global financial crisis, decline in consumer confidence, and poor performance of the La Senza business in Canada have conspired to delay this growth strategy for the bra-and-panty business.
The strategy for Victoria's Secret is to capture the teen and college-age female customer with its youth-oriented PINK brand launched , with the hope that as girls mature, they will shop for sexier styles, such as Angels and Very Sexy, which is sold in Victoria's Secret stores. This text provides general information.
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