What should logos have

Even so, the best logos all share five major characteristics, no matter the differences that make them unique. So, what makes a good logo? Many of the most impactful and successful logos in history are surprisingly simple. Simplicity is a key ingredient for logos because most consumers only focus on a logo for a short time. This includes focusing more on aspects like colors and fonts as well as on distilling ideas into their simplest form.

For instance, a symbol is a powerful way of creating simplicity, as it can instill a mental association with a particular set of values or ideas. Other great designs for a simple logo include letter and word marks, which dispense with images and focus instead on communicating brand personality directly with fonts and colors.

A company that sells toys for children may choose bright colors that communicate energy, fun, and excitement. The second important component is the font used in the logo or word mark. Finally, choosing the right symbol is a key aspect of establishing a visual anchor for your logo. They also should make a lasting impression.

More About Logos. Tim Wu Jun 15, News and Trends. Justin Chan Apr 27, Latest on Entrepreneur. Albert Santalo Nov 11, Reimagining the Way We Work. Scott Bartnick Nov 11, Work Smarter. Steve Taplin Nov 11, Facebook Twitter LinkedIn.

Successfully copied link. A logo takes thought and creativity, and many elements combine to make a good one. When creating a logo, follow a process that ensures the final design meets the needs of the clients. Below, we have listed the typical process that professional logo designers follow.

With practice, you will no doubt develop your own. Design brief. Conduct a questionnaire or interview with the client to get the design brief. Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Your understanding of your target audience should heavily influence your approach to logo design.

The logo is an excellent representation of the value Amazon provides its customers. Style choice is one of the first logo design decisions to consider. A wordmark is a logo made up exclusively of text — typically the business name.

Wordmarks can be a perfect choice for businesses just getting started. Since name recognition and awareness are critical for a new business, the entire focus of the wordmark IS the business name with no additional distractions. Choose a fitting font and colors to match the personality of your brand. If you can visually depict your brand without words, through the use of an image or symbol, a brandmark may be the right choice for you.

Brandmarks are more commonly associated with universally-known organizations that are easily identified through a symbol alone. A combination mark offers the flexibility to spell out the company name while also incorporating an image or symbol, giving you an opportunity to further explain your story and set your brand apart.

Like a combination mark, emblems incorporate both text and an icon or symbol, but usually by designing text inside the symbol. They often simulate a badge or a seal. Emblem-style logos tend to be more inflexible since they are more detailed and the text must fit within the image.