As of March , there is still an option to sign up for an Individual account. If you are one of the many people who have tried to set up an Individual account but keep being asked to pay for a Professional account make sure you read the updates.
Our free "Fundamentals of a Successful Online Selling Business" course will teach you more about the models we recommend and how to implement them to strategically achieve your top goals. You pay a per-item fee in addition to applicable fees. This per item fee is on top of the other fees that you pay as an Amazon seller — like the referral fees and the closing fees on media books, music, video games, etc….
As of March , an Individual account is still an option despite reports from people having difficulty signing up for one. You can read a detailed account of signing up for an Individual account here , or just get the highlights below. All other fees are charged as applicable. The Professional selling plan gives you access to inventory tools to upload batch files and manage your orders through feeds and reports.
These tools are beneficial to most medium- to large-size businesses. The Professional account also unlocks some important benefits, including the ability to upload items in bulk from a spreadsheet and the ability to earn the buy box.
The above chart is directly from Amazon and does a nice job of comparing the two account types. So we can already say that the Professional account is the better choice for anyone selling more than 40 items a month, as you will be saving money on fees. The formula for who gets the buy box is something that Amazon keeps secret, but it includes a variety of factors like:. One thing that remains constant though is the fact that you will never earn the buy box on an Individual selling plan.
Only Professional seller accounts have the ability to have sales tax collected on items they sell. Sales tax for FBA sellers is a bit of a tricky issue — I recommend reading this post to learn more — but if you want to collect sales tax you need the professional seller account.
Amazon requires an additional level of approval to sell in certain categories on the platform, and only Professional accounts are eligible to request that approval. Below are examples of categories that require you to have a Professional seller account to seek approval:.
You can read more about restricted categories and how to get approved to sell in them here. With an Individual account, every product you list must be done individually. A Professional account unlocks the ability to bulk upload products via spreadsheets, which can be a huge time saver once you have a significant amount of products in your inventory.
Here is an example where the game What Do You Meme? Sponsored Products can show up other places too, like on actual product pages. Sponsoring your products can be a great way to get more eyes on your products. When you are advertising a product that has other sellers, the ad only runs when you are in the buy box.
So this can be a great way to get sales and reviews when you are new. The final major difference that I will point out is the ability to use product data feeds and granting access to other users. These features are only available on the Professional selling plan. If you want to use 3rd party apps and tools, then you will need a Professional seller account.
In my case, many of the tools that I use to help run my business require me to be signed up through a Professional seller account. With all this in mind, any long-term success on Amazon will require a Professional account. If you are signing up for a Professional account, you just need to head over to services.
As soon as you click the Start selling button, you start the process of setting up a Professional account. As soon as you click next, your email address is connected to a Professional account, even if you do not complete the registration. If you back out and try setting up an Individual account at this point, you will just be directed to set up a Professional account again without any indication that this is happening.
We just dealt with this issue with one of the students in our Accelerator. Here is the email that she got back when asking about this problem:. It's considered the most popular shopping application with over million visitors in the US alone. The huge masses of people that shop from Amazon shows how much consumers trust it as a reputable online business.
The reliability that Amazon provides to its shoppers is one of the main foundations that make it very popular. Amazon is composed of a network of over 2. With about 1 million new sellers that join the network every year, the competition is quite fierce. The tools that Amazon provides are quite useful in establishing yourself as a seller.
To help you start selling on Amazon, we've created a brief guide to make it easier for you. If you're selling on Amazon as an individual, you won't need the big plethora of tools provided by Amazon or web services API. This makes an individual selling plan much cheaper for those who are still starting out their business on Amazon, especially because they don't have to pay monthly fees.
Instead, individual sellers are subjected to a different type of fee structure known as per-item fees. Before dipping your toes in the waters of all the different details that go into kickstarting your career as an individual seller on Amazon, you need to specify the products you would want to sell.
They start as an individual seller on Amazon to test the waters and gauge the demand for their product. Once sales pick up, sellers switch to a professional selling plan that gives them more tools, information, and the opportunity to win the Buy Box.
Note: Sellers can switch between professional and individual selling plans whenever they want to. Registering to sell on Amazon is a straightforward process. It should not take you more than an hour, and you can streamline the process by keeping the following information and documents handy:.
Once you have all this information ready to go, you can start creating your account. To create an Amazon individual seller account, navigate to sell.
You will be redirected to your seller central account. Once you are logged in, you will be redirected to a page where you can complete the registration process.
For a detailed breakdown of the registration process, you can watch this video. Ankita Nagaraj, Head of Customer Success at SellerApp, takes you through everything you need to do to become a registered seller on Amazon! Created your Amazon individual seller account? If you want to switch from a professional selling plan to an individual selling plan, you can follow the same steps. So, the easiest way to put your products on the market is to find them on Amazon.
Search for your product on Amazon, and open its product page. On the right side of the listing, you can find the Buy Box. Once you have listed your product for sale, it is all about waiting for the sales to roll in. Amazon sellers on the individual selling plan are not eligible to win the Buy Box, so that does reduce your chances of making a sale, but if you price competitively, it is a matter of time.
The cheaper the prices, the more likely customers are going to buy your product. You need to consider multiple factors when deciding on your product price. Amazon individual sellers have three options when it comes to fulfillment.
They can choose to pack and ship the product themselves Fulfillment-by-Merchant , or they can choose to outsource storage, packaging, and shipping to Amazon using FBA. All sellers have to decide their fulfillment strategy when putting up a product for sale on Amazon. Just like the type of seller account, you can switch between fulfillment methods when you want to. When you start selling on Amazon, you must understand your options. FBA is the more popular option among sellers.
It exponentially simplifies the selling process, but at a cost. It is evident from the description that Amazon takes care of most of the logistics.
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